A subscription AI web manager for an underserved billion-dollar market.
We turn one-off website spend into compounding MRR by being the only AI that ships local payments, WhatsApp commerce and security-by-default for African and diaspora SMBs.
Recurring revenue, compounding monthly.
A subscription model with strong retention in an underserved market. (Illustrative placeholder metrics — swap with live numbers in the data room.)
A large, fast-digitising market — entered through a sharp wedge.
African SMB digitization plus the diaspora economy is a multi-billion-pound opportunity. We win the UK–Nigeria–Ireland corridor first, then expand outward.
- £38BTAM
- Global SMB website, hosting & digital-marketing spend reachable by an AI web manager.
- £4.6BSAM
- African & diaspora SMBs across the UK–Nigeria–Ireland corridor needing local payments + commerce.
- £72MSOM (3-yr)
- ~150k subscriptions at our blended ARPA as we win the corridor wedge first.
Land → Expand → Scale, on recurring revenue.
We acquire cheaply with a low-friction entry plan, then grow account value as owners adopt payments, WhatsApp and analytics.
Win the owner with an AI-built, secure site in minutes. Acquired cheaply through diaspora communities, churches and WhatsApp groups.
Once it's working, owners switch on WhatsApp commerce, payments and SEO. This drives net revenue retention above 100%.
Stores, analytics and multi-page sites for growing businesses. Tight-knit communities refer their own — keeping CAC low.
How we make money
MRR-driven SaaS with software-level gross margins. With low community-led CAC and long lifetimes, every pound of acquisition returns 3.8:1 — comfortably above the 3:1 benchmark — and pays back in 4.1 months.
Western tools weren't built for our businesses.
Churches, kitchens, salons and shops across the UK–Nigeria–Ireland corridor are underserved by Wix, Squarespace and Durable. We start where they leave off.
The status quo
- Western no-code tools assume US/UK cards — no Paystack, no naira, no local checkout.
- Building a site, brand and copy takes weeks and money most owners don't have.
- Customers message on WhatsApp, but there's no one to reply at 9pm.
- Security, SSL, backups and SEO are afterthoughts — until something breaks.
The Adinlabs way
- Local rails first: Paystack & Flutterwave with ₦/£/€ checkout, built in.
- Describe your business; the AI ships a branded site and copy in minutes.
- An AI assistant answers WhatsApp and helps customers order, 24/7.
- SSL, daily backups, malware scanning, uptime & local SEO — on by default.
Builders from both sides of the corridor.
Fintech, hosting, growth and design — with lived experience of the market we serve.
Adaeze Okafor
Co-founder & CEO
Ex-fintech PM (Lagos & London). Shipped payments for 200k+ African merchants.
Tomiwa Bello
Co-founder & CTO
Former staff engineer on a hosting platform. Builds the AI agent + security stack.
Niamh Gallagher
Head of Growth
Led SMB growth for an Irish SaaS to 8-figure ARR. Owns the diaspora go-to-market.
Chidi Nwosu
Founding Designer
Brand & product designer crafting the locally-aware visual system Adinlabs generates.
Request the deck & data room.
We're raising to expand across the corridor and deepen the AI agent. Leave your email and we'll send the deck plus access to live metrics.