A subscription AI web manager for an underserved billion-dollar market.
We turn one-off website spend into compounding MRR by being the only AI that ships local payments, WhatsApp commerce and security-by-default for African and diaspora SMBs.
Recurring revenue, compounding monthly.
A subscription model with strong retention in an underserved market. (Illustrative placeholder metrics — swap with live numbers in the data room.)
A large, fast-digitising market — entered through a sharp wedge.
African SMB digitization plus the diaspora economy is a multi-billion-dollar opportunity. We win Nigeria first, then scale across the diaspora worldwide.
- $48BTAM
- Global SMB website, hosting & digital-marketing spend reachable by an AI web manager.
- $5.8BSAM
- Nigerian & global diaspora SMBs needing local payments + WhatsApp commerce.
- $90MSOM (3-yr)
- ~180k subscriptions at our blended ARPA as we win Nigeria first.
Land → Expand → Scale, on recurring revenue.
We acquire cheaply with a low-friction entry plan, then grow account value as owners adopt payments, WhatsApp and analytics.
Win the owner with an AI-built, secure site in minutes. Acquired cheaply through diaspora communities, churches and WhatsApp groups.
Once it's working, owners switch on WhatsApp commerce, payments and SEO. This drives net revenue retention above 100%.
Stores, analytics and multi-page sites for growing businesses. Tight-knit communities refer their own — keeping CAC low.
How we make money
MRR-driven SaaS with software-level gross margins. With low community-led CAC and long lifetimes, every dollar of acquisition returns 3.8:1 — comfortably above the 3:1 benchmark — and pays back in 5.6 months.
Western tools weren't built for our businesses.
Churches, kitchens, salons and shops across Nigeria and the global diaspora are underserved by Wix, Squarespace and Durable. We start where they leave off.
The status quo
- Western no-code tools assume US/UK cards — no Paystack, no naira, no local checkout.
- Building a site, brand and copy takes weeks and money most owners don't have.
- Customers message on WhatsApp, but there's no one to reply at 9pm.
- Security, SSL, backups and SEO are afterthoughts — until something breaks.
The Adinlabs way
- Local rails first: Paystack & Flutterwave with $ and ₦ checkout, built in.
- Describe your business; the AI ships a branded site and copy in minutes.
- An AI assistant answers WhatsApp and helps customers order, 24/7.
- SSL, daily backups, malware scanning, uptime & local SEO — on by default.
Rooted in Nigeria, building for the world.
Operators with lived experience of the market we serve.
Uche Onyibe
Co-founder & CEO
Sets product and company vision. Leads Adinlabs' mission to put every African business online — starting in Nigeria, built for the world.
Abba Dauda
Co-founder & COO
Runs operations, growth and partnerships across Nigeria and the diaspora — turning the AI product into a business that scales.
Request the deck & data room.
We're raising to scale from Nigeria across the diaspora and deepen the AI agent. Leave your email and we'll send the deck plus access to live metrics.
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